
In its positive meaning, it can be a compelling adjective: 'Buy this now! It's too cheap not to!' In our western retail stores, the signs screaming 'SALE' are so ubiquitous we hardly see the word, but once '50% OFF' is added, now that's definitely a bargain! 'Those t-shirts are so cheap; I think I'll get three!'
But in its negative meaning, cheap is a dismissive adjective: 'Let's get something else, that fabric looks a bit cheap'. It can also be a critical adjective: 'He's so cheap, he never pays his share', or 'Talk is cheap; I want to see action'.
Interesting. What does the dictionary have to say about the word cheap:
But in its negative meaning, cheap is a dismissive adjective: 'Let's get something else, that fabric looks a bit cheap'. It can also be a critical adjective: 'He's so cheap, he never pays his share', or 'Talk is cheap; I want to see action'.
Interesting. What does the dictionary have to say about the word cheap:
♦️ charging or obtainable at a low price; purchasable below the going price or the real value♦️ of inferior quality or worth; stingy; contemptible because of lack of any fine, lofty, or redeeming qualities♦️ gained or done with little effort.
So, when it's about the price we have to pay for something, cheap seems positive. Yet when cheap refers to the quality of a product or a person's behaviour, it's not good at all. The negative implication of cheap is that something important is missing, something that we expect to be present: quality, generosity or effort.
Why do we have a different connotation altogether when cheap refers to the amount of money we have to pay?
If we look a bit closer, we will see that someone important is missing then too.