Humans do whatever we can to avoid acknowledging the inherent uncertainty in our lives: cocooning ourselves in safe enclosures, limiting our lives, or planning obsessively to control the future.
We equate 'uncertain' with 'unsafe', to which our primal reaction is to run or make things safe again.
Our response when we perceive danger is emotional and compelling. Only rarely are our actions driven by an objective or factual assessment of information. We can even feel fear of imagined dangers, when there is no imminent threat. Being told there really is no monster under the bed does not necessarily soothe our fear, and we continue to seek reassurance. We need to feel safe.
We do the same with the inherent uncertainty of life. The driver of our actions is emotion: we want a FEELING of certainty and safety. We want to FEEL reassured that things are certain and safe.
This means we are extremely vulnerable to any information that stirs our feelings of uncertainty and insecurity, regardless of actual threats, or to people who promise us certainty and safety in the face of real, imagined and even concocted threats.
Perversely, the emotional comfort of 'false' certainty is often more compelling than any facts of certainty and safety.
Every successful politician, marketing executive, con artist and cult leader knows this. And they exploit us with this knowledge.
Part 2 looks at the implications of our need to feel things are certain, and therefore 'safe', and what false promises we will happily accept in order not to feel the fear of uncertainty.