My brother trounced with floccinaucinihilipilification with 29 letters. We liked the meaning: a series of Latin words that each mean 'nothing' - floccus ('a wisp') + naucum ('a trifle') + nihilum ('nothing') + pilus ('a hair') + -fication used together to mean "the act of estimating something as worthless"
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I didn't know then that antidisestablishmentarianism was an archaic word that meant a position that advocates that a state Church (the 'established church') should continue to receive government patronage, rather than be disestablished (or I would have liked it way less). I liked it because I could beat my brother by adding another prefix: counter- to make a word with 35 letters.¹
Counter-anti-dis-. Anti-anti-anti-. It was a good joke if you were into words.
Lately, however, I’ve noticed what I am going to call a 'counter-anti-dis-establishmentarian strategy' in politics.
And it's no joke at all.

![quote boorstin text box: We think [advertising] has meant an increase of untruthfulness. In fact, it has meant a reshaping of our very concept of truth. Daniel Boorstin The Image: A Guide to Pseudo-Events in America, 1962](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTdN4FA9qWsBjwLxpMcxommKryH9d3ncRJveVN7b4RnYZL9uqtZhGjsT039OhFJUzNyp4Gsv49Ixl8EY948t9FqWxIsQllVb0o8DrzuiobLmXwWBYlsjOIGzqTGTUoJHBcFTVSKnPbIYHA/w320-h298/truth+8+boortsin+quote+UL.png)

